Newbie Anchor Chelsea Clinton Struggling at NBC
Oh Chelsea Clinton. What are we going to do with you?
The hot mess formerly known as the first daughter has been struggling as of late (as many have heard) in her relatively newly acquired anchor position over at NBC’s Rock Center & Nightly News. It seems that Chelsea’s holier than thou approach to dealing with colleagues isn’t working out for her. She graced multiple news outlets with her extremely under qualified presence in New York last fall. The following excerpts from Buzz Feed pretty much sum it up:
But she didn’t blow anyone away with her presence during the interview process, according to network executives who interviewed her. “Horrible,” says another high ranking TV executive who met with Chelsea. “There were ground rules, what she could and couldn’t report, only good news, no politics, ” says the executive, who felt Chelsea would be a dud and passed.
There was a sense in the meetings that that the news channels were auditioning for her — not the other way around — which rubbed a few of those she met with the wrong way. “They acted like we should be grateful” that she was offering herself to the networks, says the exec.
Even high ranking company officials within NBC, according to sources at 30 Rock, weren’t that impressed with her. One senior staffer told colleagues after multiple meetings that Chelsea was going to be simply “terrible” on television. Upon her arrival, Chelsea was given a welcome bag, filled with NBC swag, 30 Rockers tell me. NBC’s David Gregory responded by jokingly asking: “Where’s my welcome bag?”
The beat goes on:
The critical reception of her debut on Rock Center wasn’t great, either: the Washington Post described her as “one of the most boring people of her era.” And, NBC sources say, for her debut, they pre-taped her intro interview with Brian Williams at least twice (they ended up using the first taping,) an unusual move for what’s presented as a spontaneous interview.
Chelsea just renewed her original three-month contract, but there isn’t much to show for it. “Almost nothing,” is how one well-placed industry observer describes her tenure at NBC. The industry observer, who has had dealings with Team Chelsea, continues: “Certainly she’s not operating as a reporter. You need a regular presence to become established and break through. Yes, she has world wide name recognition at a young age, but you still have to do the work and show up on screen.” So far, she’s only done three Making A Difference segments in five months, according to Lexis/Nexis, while juggling other roles as corporate board member and in the Clinton Global Initiative.
Chelsea should probably take it upon herself to not bite the ugly troll hand that feeds her. Oddly enough, the freshly minted “Dork Diva” has unfortunately extended her original 3-month contract so we’ll just have to wait at which point the train falls off the tracks.
La de-da-de-dee. La-de-da-de-da.